Hi, I’m Mark hiegel.
Mark J. Hiegel, MBA, brings over three decades of expertise as a Senior Executive and Strategic Growth Partner, specializing in driving organizations' competitive advantage and market positioning across diverse sectors including business development, public relations, marketing, advertising, and sales.
Mark served as the Vice President of New Business Partnerships at a dynamic marketing agency, Mark has previously held pivotal roles such as Vice President of Commercial Business Development Officer for Wells Fargo, showcasing his ability to deliver impactful results at the highest levels of corporate leadership. Mark's career spans prominent positions including CEO and President roles, leading international growth for a Fortune 50 company's Asia Pacific Division, and stewarding the strategic direction of notable nonprofit organizations like the Scottsdale Chamber of Commerce and the Make-A-Wish America Foundation.
His extensive network of Center of Influence relationships, coupled with a 360° global business perspective, underscores his ability to assemble inclusive and diverse teams to exceed expectations. Mark's executive DNA of strategic vision, global leadership, and chief relationship partnerships drives his commitment to building trusted partnerships across businesses and communities, as evidenced by his service on over 35 Executive, Philanthropic, and Civic Boards. With a track record of driving exponential sales growth, owning a prominent advertising and PR agency, and receiving prestigious accolades such as the ASU W.P. Carey Spirit of Enterprise Award, Mark's expertise encompasses a wide spectrum of areas including relationship building, strategic planning, market growth, complex negotiations, and financial management.
My Approach
My approach is rooted in a deep understanding of your brand's unique identity and market dynamics. Through meticulous research and analysis, I tailor strategic solutions that align with your goals and resonate with your target audience. With a focus on creativity, collaboration, and measurable results, I strive to empower your brand's journey towards sustained success.
Analyze it
Analysis serves as a critical tool in understanding market trends, consumer behavior, and brand performance, enabling informed decision-making and strategic planning. By leveraging analysis, businesses can identify strengths, weaknesses, opportunities, and threats, guiding the development of targeted marketing strategies, optimizing advertising efforts, and ultimately enhancing overall brand effectiveness and profitability.
Build it
Implementing Strategic Marketing: Develop and execute strategic marketing campaigns that resonate with your target audience and drive engagement. By leveraging the right channels and messaging, you can effectively build authentic brand awareness and loyalty.